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BECC 2013 Utilities Combine Market Intel with Behavioral Tools to Drive Customer Engagement Jan Berman Pacific Gas and Electric Company

Personalized Analysis for Residential Customers

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Analysis and Tools for Small & Medium Business

Whole Building Approach

Thank you! Jan Berman Senior Director, Energy Efficiency Strategy Pacific Gas and Electric Company [email protected] %

About PG&E

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Education and Engagement: Using Big Data

Targeted Marketing: Deep Home Retrofit

Local Partnership Success in Fresno

Residential Persona Examples Tone Modern Communal Messages Enjoy Convenience Enhance Quality Hot-Buttons Family Finances Channels Internet Mail

Targeted Marketing: Residential CPP Rate !"#$%&'&$'($'&)*#'$+,"'(-#)".%•  '(F#'(/,,5%*,%